Karin Woodley, our Chief Executive, was a speaker at the Public Sector Communications Academy’s event, ‘The future of public service communications’ 23/11/2015
On 10 November 2015, Karin joined Cormac Russell, MD, Nurture Development; Chief Supt Glenn Tunstall, Metropolitan Police; Mick Ward, Head of Commissioning (Adult Social Care) Leeds City Council; and Eleanor Kelly, Chief Executive, Southwark Council for a panel discussion on ways public agencies can work more effectively with local communities, hosted by the Public Sector Communications Academy. She also joined a Think Tank panel, sponsored by Newsquest, entitled ‘Is PR really dead?
Karin’s contributions called for:
- Engagement strategies that address big picture issues such as personalised services, segmentation, demand management, open data, digital and mobile technology.
- A focus on service process rather than service structure to ensure engagement strategies connect with the reality of people’s lives.
- Public agencies to improve their emotional intelligence by nurturing equitable and accountable relationships with local people and committing to power-sharing.
- Local communities to be treated as partners rather than information portals, and for research frameworks to support the engagement of communities as stakeholders rather than research subjects.